14th July 2025
Business owners and directors of private limited companies on and around Soho Road are being urged to seize a golden opportunity to unlock the productivity and growth benefits of Artificial Intelligence (AI) at a free lunchtime workshop on Thursday, 24th July, from 12:30pm to 2:00pm at the Nishkam Centre.
Hosted in partnership by the Soho Road Business Improvement District (BID) and the Nishkam Centre, this event is designed specifically for forward-thinking business leaders who want to stay ahead of the curve. Whether you’re new to AI or already exploring digital tools, this hands-on session will show how AI can help your business reduce costs, increase productivity, and streamline day-to-day operations.
The session will be led by Professor Upkar Pardesi OBE, Board Director of Soho Road BID, who is also a nationally respected expert in small business growth, AI integration and strategic leadership.
“This is not just a workshop, it’s a chance to take your business thinking to the next level,” said Prof Pardesi. “Join us for a lively and engaging discussion, practical advice, and lunch on us!“
Private limited liability companies in Birmingham and surrounding areas are especially encouraged to attend, as they often face the dual challenge of managing day-to-day demands while planning long-term growth. This workshop will give them the tools to do both, with the help of AI.
Importantly, attendees will also be introduced to the fully-funded Senior Leadership Programme (SLP), a prestigious Level 7 qualification (equivalent to a Master’s degree) aimed at developing strategic, values-led leadership within SMEs. Graduates of the SLP can even progress towards a full MBA with additional credits.
Bob Balu, Chair of Soho Road BID, emphasised the urgency: “Every BID business should attend this workshop, AI isn’t a novelty and a passing fad, it’s a necessity for innovation and competitiveness and we must develop our future leaders, especially when fully-funded programmes like the SLP are available.“
Rakesh Soni, BID Manager, added: “We need more owners and directors who embrace a learning mindset. AI and leadership go hand in hand and this session will show you how to build both.“
Venue: Nishkam Centre, 6 Soho Road, B21 9BH
Time: 12:30pm – 2pm (includes lunch)



